I am overwhelmed and do not know where to start.
A week ago I launched coffeelist.co, a community around coffee.
I did what am most comfortable with, built a website. That was my comfort zone.
Now, I have no idea on how to continue and grow the community.
As in any other niche, there are groups on Facebook, on Reddit, thousands of people sharing content on Instagram, blogs, etc. but I don't know where or how to begin.
Should I go to Facebook groups and spam about my site? it feels uncomfortable. Write content on a blog? Contact any other bloggers to share it? Wait for google to find it? Contact one-to-one by messages on Instagram?
What would you do to grow a community around a topic? Any ideas, steps, or ways to go about it?
Doing this you will learn more about what appeals to them and what challenges they may have. Then in turn it will help you communicate effectively (and at their level) with them and help you evolve your product towards something that truly appeals to them.
Don't spam, it's not worth it. If you are in it for the long game, take your time and earn the respect.
Awesome response :) a community does take years to build. But it's worth it.
Beautiful! Thanks for jumping in Rosie!
I read many times about to hang out where your audience hangs out, but never really completely understood how to do it.
Maybe it is clear for other people but I find it hard to think on how to do it without feeling that I am faking something to promote my things.
Thank you for taking the time to comment!
It's much what you and others are doing here, right now on IH. Ask questions, start discussions, share useful things.
You are right, but there is something different on IH that makes it a pleasure to share ideas. Here feels natural, not the same in other places, but I get your idea! Thanks!
The reason I guess is because people here are so friendly, supportive and want to help each other
I geek out on community stuff, have a newsletter and a collection of community building resources.
Nice content. I joined your newsletter. I will be reading your content, you have a lot of cool stuff! Looking forward to that book on community building :)
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I think I follow you on Twitter...
Hello Jose Leon, buen dia!
I am going to speak bluntly here, I hope that is okay with you.
(Guessing from your name you are Spanish or South American, in which case you can take it! Haha!)
First of all, thank you for your question. I appreciate the thoughtfulness behind it, and the authenticity of your request! Not a lot of that going around at the moment. ;) Going "outside your comfort zone" is always tough, and worthy. I cheer you on!
Second, your design is beautiful. Very simple, beautiful, and makes me feel like I'm in a physical space. I love it!
Now to the harsh part. What is the virtue of CoffeeList.co? Is it a list, or a community? (Was CoffeePassion available as a domain? or CoffeeComm? CoffeeConnects?) There are 100s of sites out there about coffee, clubs, schools, etc etc etc.
What is your dream? Your vision? Are you trying to make money off me, or do you love coffee too?
As a partner in a solar coffee roastery, and someone who has owned a cafe, I can say I'd love to participate in a community like this! But, it confuses me when I arrive at the site. If you sent me a cold email from "CoffeeList", I wouldn't open it. It sounds like another paid directory, and we do just fine on our own.
Now, approach me as someone who LOVES coffee, and wants to know about our solar roasting process, how we built the company, etc etc, and wants to do a cupping with me... now we are talking!
Let's debate about Colombians drinking coffee "from the bottle" and what vitamins it provides, and the recent trends of highest-end coffee cocktail bars in East Asia, and the founder of Bulletproof, and whether the exploding barista phase has finally settled into maturity, and what machines you prefer, and whether the in-home espresso machine is a good or bad thing. Let's argue over the secret ingredients for the best cunape & chipa, and have a brawl over serving the coffee first, or waiting for the medialuna to bake.
Let's conspire to break open the countries who export the beans and whose people can't get it locally. And to uplift a different tiny grower each month on your site, and tell the real stories of their lives and not the pretty Starbucks version.
Then offer me a membership, and to put my roastery on your map. I'll probably be a friend for life.
<3
~Ki
Hello Ki!
Thanks a lot for this thoughtful reply.
The site, I would say it is going to be a list of coffee things with a social layer on top. So that is why I called it CoffeeList.
I love coffee, that is why I am doing this. I am hoping more people will join the site. I will add some features to share articles and more things. I will keep you updated! Thanks a lot for signing in and I will be definitely in touch!
And yes, you got it right. I am Spanish. :))))
i love that you're here, first of all! this is a good place to be.
here's how i start building communities from scratch!
https://www.indiehackers.com/post/how-to-start-a-new-community-from-scratch-8dad7e0096
lmk if you have questions!
Great post, John! Thanks for sharing it!
:) of course!
Right now I'm doing a blog with interviews with successful community builders. You might find them inspiring. https://panion.com/blog/community-builders-interview-anya-cherrice is particularly interesting.
Thanks a lot for your comment! I am going to take a look to your site!
Hey @jrleonr, I wrote this post sometime last week https://www.indiehackers.com/post/the-bare-minimum-to-start-a-community-261b5932b1, might give you some ideas on starting a community. Let me know if it helps.
Fantastic! Give me more! :))
@jrleonr you can read this, I posted today https://www.indiehackers.com/post/the-starting-point-of-any-community-is-a-cause-9b8a0b004d
Hey! I launched a series to cover the nuts and bolts of online community-building which might be helpful to you.
Site is here: digitalcampfires.co/
Recaps (w/ lots of juicy take-aways for brands) here: digitalcampfires.co/recaps
And sign-up for future episodes and content is here: digitalcampfires.co/jointhenext
Feel free to check it out and get in touch!
Fantastic, Sara! I joined for the future episodes. I will watch the recaps tomorrow morning! Thanks for the amazing work you've done!
Awesome! Happy to have you!
I have a bunch of resources on building communities with some examples of communities I really like the UX of. I highly recommend looking at 'The community-canvas' https://www.notion.so/sxhx/A-Community-Resource-re-Community-ddaf5cce08314eb8a9feaa50514e5d5b
Fantastic! Thanks for sharing! I am going to give it a deep look! There are so many good resources there! Amazing!
Hi José, I've seen many posts about coffee on HackerNews and most of them get loads of upvotes. I see a good intersection between tech professionals and coffee. What if you start focusing on those? I'm one of those btw
That is really good advice. Any idea where to begin? Love it. Thanks!
As Rosie mentioned above, making real connections. 1-2-1
If you are going to this intersection, I'd say giving value upfront on those communities like here, HN, Reddit, dev.to? , writing is my suggestion, but I'm biased here as I have my newsletter:
Some topics:
Pure gold. Thanks, Leo! You are super helpful.
Keep us posted. Would like to see how this will evolve. Hppy to help
Hi Jose (with the cool ' marks)
Sure, I feel ya. There's a few ways you can do it but here's what I ask myself.
Also, signed up for your product. Very cool because I love coffee and want to learn more about how to make craft coffee but I don't use Slack so is it not possible to use it?
Do you want to charge money for Coffeelist or keep it free?
Hope this helps,
Bill
Hello Bill!
Thanks for taking the time!
It is Slack for now. I plan to add more things on the website. Slack is a place to have realtime conversations, but I hope to add more things to learn about coffee, articles, etc.
You have some lists to discover local roasters and coffee shops, but it is still very empty. I am adding them slowly. I hope to get some help in the future. Like: https://coffeelist.co/coffeeshops/poland/wroclaw
About the pricing. Not sure yet. I thought to charge at the beginning, but for now is going to be free. I might find an alternative way to make money without charging the user for the community.
Thanks a lot again!
Nice, are you from Poland? I have a few friends there.
Bill
From Spain! But I live in Poland! :))) (Good place for Coffee!)
I appreciate your feedback!
The Slack community is still kind of new, there are no enough people to charge for it. It needs more time!
For now, I am going to keep it free hoping that grows! And let's see from there!
Let me know if you ever come to Wroclaw and I will happy meet you for a coffee! Have a good one and thanks!
Cool, ya all the best, I'll sign up for slack and join the community because I like to learn more about coffee.
Back to your earlier question about where to find more users. Just go to where coffee lovers are:
Different forums of coffee lovers.
Youtube videos about coffee and start chatting with people in the comment section.
Amazon reviews on coffee products (grinders, filters, v60) and chat with people there.
Engage them and tell them about your forum.
I'll take you up on the coffee once I'm in Poland.
Bill
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Make sense! I don't have a business model for this product yet, so I don't want to spend money on ads. I need to figure out a way to share content and do networking. Thanks for your time!
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sweet! great work! what's the next milestone?