How to grow your SaaS's integrations?

Getting integrations becomes critical if you’re in the B2B space.

But prioritizing integrations in itself is a difficult task. Primarily because you compromise on building your App's core features.

Now suppose you've decided to focus on building integrations, so how do you build a roadmap?

Here's a quick summary:

Figure out which apps make natural “adjacent” apps to yours. So your users can get lots of great value (like a CRM+Email Newsletter, Document signing+file storage, etc).
Prioritize larger adjacent apps first. These are apps that have a large user base.
Cross-promote your app with the integration partner’s audience
Use 3rd party integration platforms to get 100s of integrations up and running quickly
If you must develop integrations on your own, build embeddable integrations
As a last resort, you may want to hire a software consultancy. They will build each integration for you but it’ll be the most expensive option.

Pro Tip: It's always great to involve your customers in this process and ask them what apps' they'd want to integrate!