How to Identify & Activate Inactive Newsletter Subscribers

Are you losing subscribers from your newsletter lately? Have they become inactive or outright dead? Well, there isn't much you can do about the subscribers who are gone. But you can still try to get back the subscribers who have become inactive. In this article, we will guide you on how you can do that in 2 simple steps.

Ask anyone with a newsletter and they will say it is much easier to activate back inactive subscribers than finding new ones. These people have willingly signed up for your newsletter. They just need a gentle reminder that you exist and their engagement with your emails matters to you.

But first, we must understand what inactive subscribers are and how to identify them.

Types of Inactive Subscribers

When you are talking about inactive subscribers, the term kind of gives away what it means. These are people who have subscribed to your newsletter but haven’t been active on it for a while.

It is very important to identify the kinds of inactive subscribers because you have to approach them differently. Here are 3 kinds of inactive subscribers

Hibernated Subscribers

Subscribers who were engaged with your newsletter and were reading your emails lately but have not been doing so for the past month or more. This is the most common kind of inactive subscribers. They either forget about your newsletter or are busy nowadays.

Dead Subscribers

Subscribers who signed up for your newsletter either by a subscription form or opted-in by a lead magnet but have never visited your site or engaged with your emails. Some people tend to forget why they signed up for your newsletter and haven’t visited your site since they did so.

Hard Bounces

Then there are hard bounces, which are completely different from inactive subscribers. Some people either end up providing the wrong email address either by mistake or on purpose. Most ESPs remove them automatically.

Now let's get into the steps on how to activate your inactive newsletter subscribers. The steps themselves are a bit long and detailed so if you're interested check out the full blog post here.

https://newslettercrew.com/how-to-identify-activate-inactive-newsletter-subscribers/