How to increase conversions on my Startup Bookmarks Shopify page?

Hi,

I'm working on different ways to improve my Shopify conversion rates and start building an email list.

Any suggestions to improve either of those two areas?

https://inspiremarks.com/

Some things I'm thinking about:

1.) Do I have the best feature image at the top?
2.) Should I do more to try and tell my story? (i.e. I literally had the idea to create bookmarks when I got a dirty look on the subway because I was using toilet paper as a bookmark)
3.) Are there other selling points I should think about?
4.) What would you want or need to know if you were considering buying the bookmark set?
5.) Are the photos good (or good enough?) in general?