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How to interpret the validation numbers? Pivot, Change the message or Carry on?

https://emplogreen.wixsite.com/emplogreen

Hi there Indies,

I have had this idea in mind for a very long time. I have sketched the design of the product in a notebook (I am no techy) and I also wrote a Business Plan.

I don't have a team nor money to invest as I am unemployed (fully working on this project). I have been doing a lot of research regarding starting a company, and mostly everyone agrees that Validation is key before making anything.

This is how I did my validation:

  • Created a plane Landing Page
  • Created a mailing list
  • Created social accounts
  • Spread the question in Facebook, Whatsapp, Reddit, Instagram and Twitter Did all this without spending any money.

So far, the results are:

  • 226 Facebook organic likes (almost half of them are my contacts), rest of them are genuinely interested people.
  • 14 subscribers (9 of them are known people).

Now, my questions:

a) Are people not interested in the idea? AKA: should I pivot the idea?
b) Is the idea definition not clear in the validation message? AKA: should I change the message?
c) Have I not done enough yet and should I carry on? AKA: should I carry on spreading the validation message?

Any feedback would be appreciated. To give you some insight, the messages have been sent to 600 Facebook Friends (117 of them liked), and to 12 FB relevant groups (around 100 FB followers from there). Reddit post resulted in zero subscribers, 13 upvotes and a nice "unappropiate subreddit" label.

These are the texts I've been mostly sending for validation:

"Hi, I’m starting a new project which aims to help companies and jobseekers find one another within the wonderful world of Green Economy and Sustainability. If you find this idea interesting, please sign up for updates or follow EmploGreen on social media: Sign up for updates: https://emplogreen.wixsite.com/emplogreen Follow EmploGreen on Twitter: https://twitter.com/EmploGreen Follow EmploGreen on Facebook: https://www.facebook.com/emplogreen/ P.S.: If you know someone who may be interested, please feel free to share. Thanks, Belén :)"

Hi there! To those who try to live a zerowaste / low carbon lifestyle:

Who do you work for?
Do you think that Zero Waste lifestyle would be less frustrating if your work or profession were also contributing to sustainability?
How difficult is it for you or do you think it would be to find a job with an ecological mission? I am working on a project that aims to help companies and professionals find each other in the complex world of Green Economy and Sustainability. The project is called [@emplogreen](/emplogreen) , and you can find it on social networks for now. The website is coming up very soon, and it will bring amazing job offers from green companies, as well as all sorts of professionals that want to contribute to a greener world. If you find it interesting, I encourage you to follow us on social media and share between eco-conscious and eco-curious people of your network. Regards, Belén Torres   "The biggest threat to our planet is the belief that someone else will save it"

Article in Reddit: https://www.reddit.com/r/environment/comments/ct1blr/a_job_determines_a_persons_role_in_society_is/

Thanks!

submitted this linkon August 21, 2019
  1. 1

    You are asking 'interested in this idea'?

    You should instead ask 'What is a problem you had'?

    Are people looking for green jobs? Are companies hiring for green jobs. What problems have they faced in that work. Then work on how you can solve that problem.

    1. 1

      Thanks a lot Josh, I'll re-word my validation. I don't think I was clear asking these questions.

  2. 1

    This comment was deleted 7 years ago

    1. 1

      Thanks a lot, very valid tips.