How to Launch a Community on ProductHunt

Hey there 👋

My name is Tiago and I am the founder of the WBE Space, which is a community that helps indie makers to turn their ideas into businesses.

I have launched it on ProductHunt in the past without much success... (around 20 upvotes).

But today I have relaunched and have already gathered 141 votes already!!

Here is what I have done differently:

1- Create an Audience

This is the most important factor! In my first launch, I barely had any Twitter followers or paid users. I spent the last 4 months growing my Twitter account (I have more than 1K followers now) and my community has now 55 paid members.
Having the support of the community was crucial to get that initial necessary momentum to reach the featured page!

2- Prepare the Launch

The old Tiago would decide to launch on PH and then quickly create a post and hit submit... XD That simply does not work, a good launch requires preparation!

This time I gave myself one week and really took my time to film an intro video, pick good thumbnails and warm up my audience before my launch. I even created a Launch Party at Eventbrite that people could join and meet the members and myself.

3- Wake up Early

Or late, it really depends on your timezone... Your product goes live at 12 am San Francisco time and stays up for 24 hours. It's important to be next to your laptop the moment the clock hits 12 so that you can start sending messages around and getting those crucial first votes!

As we speak I have 141 upvotes and I am still in the race to reach the 5th product of the day!

Would love to have your support to get there