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9 Comments

🚀How to launch the right way?

Hello indie hackers,

I am writing this post because I want to give & seek some advice at the same time.

The launch day for my startup Affistash is in 3 days and I am trying to do everything the right way in order to have a successful launch day.

For now here are some pre-launch stats :

Anyway, this is everything I planned for our launch day:

1.ProductHunt Launch

This is probably the most common practice among startup owners in the tech world, so I am applying it to Affistash too. The last few days, I've been trying to find some hunters to help me with the launch, and so far I managed to get 1 really big supporter, so I would consider this approach successful.

Btw, here is my Producthunt page if you want to check it out.

2.Email Marketing

I will use Lemlist to push some emails and I will try my best to close some deals too. I have around 150-200 people in my email list, everyone has a big interest in affiliate marketing(my target audience is affiliate marketers/influencers) so I hope that will work in our favor.

3.Posting on subbredits, twitter, websites, etc

This one should be pretty self explanatory. I have a great resource I found on github, you guys can check it out here if you want

These are the main 3 strategies I will try for my launch-day. Like I said, I would absolutely love to hear what is your opinion on my approach, and also looking forward to see suggestions that you are using for your products. : )

What do you do on your launch-day?

on December 11, 2022
  1. 2

    Which one do you think is the most effective? Do you invest in all of them evenly?

    1. 1

      I think it should really depend on every startup. In our case, since we have 2 income streams for our product(B2C = marketers joining the platform, B2B = businesses that want to get listed on the platform) we are pushing towards social platforms a lot (Tiktok, reddit, twitter, youtube, etc.) , since that is where we find our target audience for B2C.

      For the B2B side, we are pushing ProductHunt a lot, but I personally also like promoting through Indiehackers.

  2. 2

    Found it really helpful. Thanks for your sharing. Also, some related slack groups and discord groups are also fantastic channels. It's worth having a try😉.

    1. 1

      Glad you liked it! Thanks for the suggestions

  3. 2

    Cannot wait for the launch day!

  4. 1

    Lemlist is a great tool, but make sure your domain is warmed up to before sending too many emails!

    You can easily check this https://www.mail-tester.com/

    1. 1

      I love lemlist, i've been using it for some months now, since I have a Software development agency, it really helps with outreach. Also, thanks for linking me that tool, I'll have a look over it