How to make sure your content marketing work

Here are a few things I can recommend to increase your chances of success in content marketing.

1. Understand your audience:

   • Immerse yourself in their online behaviors. Scroll through what they scroll, like what they like, and observe the algorithms they're exposed to. This will help you understand the type of content they tend to engage with.

2. Avoid mindless scrolling on social media:

   • Instead, consciously analyze why you prefer certain content over others. Take notes when you come up with ideas and revisit them for further analysis.

3. Study what works for your competitors:

   • This isn't about copying but rather analyzing their strategies. Since you're targeting the same audience, there's a good chance their successful approaches will also work for you. (I've created a tool to simplify this process; you can analyze hundreds of social media pages on a single platform at app.socialtrendsanalysis.com)

4. Implement a feedback loop:

   • Continuously experiment with new approaches while always seeking feedback.

This is my perspective on content marketing. It's challenging, but we must learn from every available resource to increase our chances of success. I hope you find these tips helpful.