For SaaS products, the pricing page typically gets the second-most views, after the landing page itself. Which makes me wonder, what kind of content or copy can one put on the pricing page to improve conversions and the amount of conveyed information?
There are quite a few aesthetic tips for pricing pages that have been proven to increase conversion here: https://www.nickkolenda.com/psychological-pricing-strategies/
However, nothing will compare to making sure you're showing a price that aligns with your various customer segments. i.e. If a customer simply can't afford what you're offering, no amount of persuasive copy will close the sale. But persuasive copy at the right price might be just what you need to seal the deal.
I suggest combining the aesthetic tips mentioned in the post above, combined with dynamic pricing, such as what you'd be able to achieve with the API I'm building, https://modernpricing.com
Put as much as it takes to land the sale.
This is something I've been trying hard to understand myself too. Definitely one of the hardest bit to tackle.
I've read a couple of articles on the internet and there are some suggestions which I've tried to implement.
Not sure how effective these points are though. Ultimately, I think it depends on your branding and product. Take Notion's pricing page, for example. Theirs are so simple but people are still buying their product. The hype about their product plays a big role.
Here my website's pricing page if you'd like to have a look :)
https://www.oneprofile.info/pricing
Hope it helps, and all the best!