How to make your users spend more (without feeling sleazy):

To grow your without acquiring new users or customers...

You'll have to increase value of each user...

How?

This is how you can convert your free users into paying customers on autopilot:

If you try to do this manually, you'll burn out

And if you send emails manually - ask them to upgrade every now and then, Game Over

You need a proper email nurture flow - a way to provide value to them

Build relationships and trust with them

I use these 5 email flows:

1/ Automated email flows

Some of the most popular SaaS email flows you can write and automate:

Steps:

2/ Use storytelling

Well know fact: People need a story to buy, not numbers

Tell them your backstory and why you created the product

Share your journey with them

All the ups and downs. Sleepless nights

Tell your story to the users

You'll connect with them better

3/ Send valuable emails

Highly recommend - 2 value-filled broadcast emails/wk to their list

Why?

Easy way to beat your competition

4/ Offer personalized incentives

Gamification of emails is a great way to

How to do it?
Incentivize users who are opening your emails

And announce to your list you will incentivize everyone who opens your emails consistently

5/ Leverage social proof

Humans buy when they see other humans like them succeed after buying the product

How to use this?

Send emails showing other users' success stories

No social proof = less/no sales

To summarize, here are the 5 best ways to convert your free users into paying customers with just emails:

1/ Automated email flows
2/ Use storytelling
3/ Send valuable emails
4/ Offer personalized incentives
5/ Leverage social proof

My friend Bob says Tech founders suck at marketing...especially emails

I disagree with him...

Help me prove him wrong -

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