How to Measure & Improve Product Market Fit

Did you know there is a scientific way to test product market fit?

I was turned onto this thanks to an interview Alex Lieberman did with Superhuman founder Rahul Vohra.

While starting Superhuman, Rahul developed a system for measuring AND improving product market fit.

It all starts with a simple metric, that any company can get, if you can entice your customers to fill out a simple survey.

The main question in this survey is "How disappointed would you be if our company's service was no longer available?"

And you let them answer on a spectrum:

• Not at all disappointed
• Somewhat disappointed
• Very disappointed.

Then, they also answer some questions about HOW they use your service.

For the "not at all" group, their use cases and suggestions are essentially thrown out.

For the "Somewhat" group, focus on 1 or 2 of their use cases and suggestions to win more over into the "very disappointed" group.

For the "very disappointed" group, focus on taking whatever it is they LOVE about your product/service, and making it a little bit better with incremental steps.

Rahul actually wrote a great piece about this a few years ago. -> https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit