How to nail an icebreaker line in cold emails (Hint: it's all about relevance & personalization)
Are you using or considering cold emailing as a potential growth channel?
You should read this.
The icebreaker line explained:
Your first sentence needs to intrigue readers to keep reading the rest of your email. It's ok to write longer emails, if, and only if, they do a good job at grabbing the reader's attention. That's why the first line in your email has such an important role.
I once saw this tweet by Julian Shapiro and it makes total sense for this case:
In a nutshell, if your first line doesn’t do a good job, you will most likely don’t get a reply.
So, the secret?
Some best practices I like to follow:
- Be personal, as if you were writing a dedicated email just for that person.
- Use his/her name and another piece of information you know about the prospect. The more specific the better.
- Don’t talk about yourself. This is the time to grab the attention of your prospects.
🔥Here are a few examples per lead generation approach that I use:
- LinkedIn post interaction:
“Hi {{first_name}}, I saw you {{interaction_type}} {{original_poster}} LinkedIn post (…)”
- Prospect recently changed jobs:
“Hi {{first_name}}, I was doing a bit of research on {{company_name}} and saw that you have just recently joined (...)”
- Interest in common:
“Hi {{first_name}}, did a bit of research and saw that you’re also a pizza cook!”
