How to offer effective trials
Great post on HN today about how to run effective trials:
https://upollo.ai/blog/effective-trials
I think one of the good insights here is setting up to catch the people who attempt a second trial -- that I don't see quite as often as a tip.
Trending on Indie Hackers
There's a great deck from YC that mentions that instead of free trials, it's better to offer a money-back guarantee. Curious to learn your thoughts here.
YC deck –
https://docs.google.com/presentation/d/16a1SjCS4EijdL6YfJhewOr1r12CIx1nh7-aOsUiz8pw/mobilepresent?slide=id.g13c5ad1231f_0_1186
Oh that is a great deck, thanks for sharing!
I think the difference might be the audience/customer -- generally YC aims for B2B SaaS with founders doing proper sales.
Since businesses are much more willing to spend the money to solve the problem maybe that's the key difference here -- they're also much more likely to not follow up on the money back guarantee (coordination pain, etc)