1
0 Comments

How to Optimize Subscription Paywall With A/B Testing?

Hey Community,

We've just finished a post about optimizing subscription paywall with A/B testing. And we considering A/B testing should be used to test subscription paywall's elements like:

  • pricing portfolio
  • pricing discount
  • designs
  • benefits
  • viewers' segmenting

The above paywall elements are easy to apply a/b testing with a third-party a/b testing tool. However, others like the visibility of a paywall, when&where to put the paywall are harder to test without app republishing.

Could you share your experience with subscription paywall a/b testing? or recommend any tools for me to study? That would really help!


p.s.
We're developing an in-app subscription analytics platform with a no-code paywall a/b testing feature, but it still has a lot to improve, your experience and ideas mean a lot to us.

If you want to test our tool, feel free to DM me for free trial. ❤️

on November 11, 2022