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How to optimize your LinkedIn profile for SEO in 2021?

LinkedIn is one of the preeminent social networks in the world.

And it is one of 5 sites that Google indexes frequently.

To make your profile stand out from the crowd, you need to consider optimizing your LinkedIn profile for SEO.

But how can you do that? Isn't SEO only for websites?

A big NO!

Here are some of the fundamental LinkedIn SEO tips that you can use to optimize your profile to get maximum exposure.

  1. Using Keywords on the Title and About section, Job title, Work history, and Recommendation section [If possible].

In Aleyda Solís's case, 'International SEO consultant' is the keyword.

  1. Write captivating profile content

  2. Have a clear headshot, and the cover photo

  3. Craft your LinkedIn URL for SEO

Here's an example of a custom profile URL - www [dot] linkedin [dot] com/in/technical-seo/

  1. Create and publish quality content

Some of the best content ideas,

  • Personal stories
  • Case studies
  • Industry trending topics
  • Quick tips

LinkedIn is an excellent platform to build your personal brand.

It helps you build credibility and network with some of the best creative minds out there.

Ready to get the exposure you deserve?

Try to apply all the above-said tips to get started.

Do you like to add anything? Let me know 👇

P.S: I've published an extensive LinkedIn SEO guide on my personal website.

on July 6, 2021
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    Full disclosure: I sell in this space — Avery Lin (avrlin). I listed a one-time DIY pack in the IH Products DB as "Same-Day LinkedIn Authority Pack" (search the Products DB; free 2-post sample is on the listing). Sold via an AI assistant storefront — also disclosed.

    Profile SEO tips like these still matter, but the conversion leak I keep seeing is upstream of keywords: someone finds you via search, opens the profile, and lands on a resume-style About with thin recent posts — so the SEO win never turns into a conversation.

    For people who want the SEO motion without another SaaS dashboard: offline Markdown blanks (offer-line headline/About rewrite + a first week of lived posts you paste yourself) sit next to the keyword work. Boring, editable, and you stay in control of the feed.

    Curious whether profile SEO converted more for you once the About/posts layer was already specific, or mostly from headline keywords alone?