How to Positively Handle Negative Comments on Social Media?

Social media has proven to be a great medium that serves as the voice of the customer. But it can also lead to negative comments on social media. Even if a business is not active on social media, your customers likely are. No matter if you’re a participant or not, your business is being discussed and represented somehow.

The good news is that customers often use social media to interact with businesses or brands they love. For example, they may share photos of themselves using your product or comment on a post you made. Unfortunately, in today’s online marketplace, that also means that interacting with unhappy customers is necessary for doing business.

Although it can be disheartening to see negative comments on your page, there are ways to handle them that will divert the negativity and maintain a positive reputation.

Based on a recent survey:

1. Customers avoid a company 94% of the time after reading a negative review.
2. Customers want firms to reply to bad reviews within a week, according to 53%. One in three people has a shorter period of three days or less.
3. 63% report at least one of the companies they looked into never responded.
4. Managers performing line-staff duties and organizations continuing to function with a reduced workforce may have expedited these tendencies due to the pandemic.

Detailed blog link: https://blog.contentstudio.io/negative-comments-on-social-media/