How to prepare ProductHunt launch (we've got ~1,000 upvotes and 8K views)

If you got your first users and validated your product but not sure how to scale it further — consider ProductHunt launch (it can give 1k—5k views in few days).

Disclaimer: we launched our product (Momentum — PH Link) May 29 and it was product #1 of the day/week and #1 marketing product of the week. We ended up with ~1,000 upvotes during the launch day and it generated ~8k unique views!

Here's how you can prepare your launch to do the same:

1. Schedule your launch in 3+ weeks.

Select the day with less competition (normally Fri—Mon). You can change the date later if needed, no big stress (we did that).

Notify page is your ProductHunt landing page. Image + title. It takes few minutes to launch. You can update it later.

Launch Notify page on the first day.

Tweet that you launch your product that solves X problem. It's your commit now.

2. Set the measurable goal for your launch in 3+ weeks.

It's important that you set some expectations for the launch so you can track your output.

In our case we've set the target for the month (1,000 pages launched and +500 users) and we were moving towards this numbers the whole month and could project possible outcome for the launch day.

Having goal is great because it's naturally force you to market your product and talk with people/customers to get case studies.

3. DAILY (!!!): share notify page in Twitter.

Your goal is to increase the number of links and number of unique people/convos where the link is shared.

Don't spam, find where the link fits. Explain what exactly your product does.

To do that genuinely engage daily with other makers and your target audience on Twitter. Learn their names. Bring them on a call. Make them your friends!

4. List your launch on hunted.space for more exposure (I'm not affiliated, this is a useful tool).

It's a useful analytics tool that you'll use daily during your launch prep to monitor how other tools perform.

5. Support other makers and launches

All makers are scared and nervous before their launches. Even if they did it before.

Genuinely research what they're building, try to pitch their product with your own words, quote and retweet their launches.

Chances are they will do the same when you launch (if you commented few times under their content).

6. Follow and support accounts of ProductHunt influencers.

You can learn from them, ask questions or even got them on a call!

These big guys helped me a lot: @TakoTreba, @d4m1n, @aliszu, @thisiskp_, @zeng_wt

7. Show your face. Show your product. Be authentic.

The more details people see about you as a maker or your product, the more they relate and remember you.

We've used our team photos and videos extensively.

We've used catchy copy and music on our demo video. It was far from perfect but it was unique.

Here's what you should have by the launch day:
• 100+ users who clicked notify
• Big number of twitter convos where you shared Notify link (200+)
• Small group of makers/influencers who will 100% support you during the launch day (eg. 5 makers)
• Larger group of makers/people who will likely support you (100+ people you engaged with)

Let me know if you have any questions!

PS the product that we launched is a stupid-simple landing page builder that allows you to launch products in seconds — https://momentum.page