I've been working on my dating service (website and Android app) for almost two years with some breaks. I've done a technical side and trying to promote my app now. The application is similar to Badoo/Tinder.
It is not the best app in the world and I understand that there are huge players on the dating market (Badoo, Tinder, Match, etc). I'm just trying to do my best and get few thousands of active users and earn some money from ads/in-app purchases to make it profitable.
I've published an Android app on Google Play, but it has only 500 installs (3-5 users per day). Also I'm trying to do a SEO optimization on my website, but SEO is a long term strategy and requires a lot of time.
How would you promote your own dating app? Do you have any advices how to promote a dating application to the market?