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6 Comments

How to promote and sell the products which you have listed on the Gumrod

Hello All,

Recently I have launched a course on the Gumrod. I'm new on the Gumrod platform, so can someone help me with how I can best promote the products that I listed on Gumrod and increase the conversion (sell).

Thanks in advance.

  1. 6

    I've sold on Gumroad in the past, and work with a bunch of creators who sell on Gumroad, including one doing a solid $20k+/mo.

    The thing successful creators have in common is that they know where their audience is online, AND they run an email list.

    As a concrete example, that seller who does $20k/mo does two specific things:

    1 - He is active in several key "watering holes" where his audience interacts online. Sidenote: his audience is EXTREMELY niche, so like, much much much smaller than most of the audiences I ever see discussed on Indie Hackers. Small audiences can be extremely profitable, and "market size" is a pretty worthless metric to make decisions based on unless you're trying to play a winner take all strategy which doesn't apply for indie hackers.

    But back to his watering holes. He doesn't go there to sell, in fact, most of the time he's there participating as a peer. He's sharing work, ideas, and doing the sorts of things that everybody in the community does.

    Then he periodically shares new paid products, but by the time he's talking about his stuff, people know who he is and trust him and like his work and have gotten something they liked from him in the past, so they're excited to see something premium that they can buy.

    Not everybody buys, of course, and some people will always whine about things not being free, but they're a noisy minority.

    2 - He also gives away free stuff his audience loves, by email. Combining the folks who get the free stuff and join his email list, and past customers who also join the email list, he's able to reach those folks directly and do...roughly the same thing as #1 but far more efficiently.

    We're not talking tens of thousands of email subscribers, either. When we started working together, he had a couple hundred people. Now it's in the thousands, but for a few reasons specific to this audience, we prune cold/inactive subscribers pretty regularly so the subscribership stays below 5000.

    But he ships regularly, ships stuff his customers love, and he's always contributing to the community even (especially) when he's not selling something.

    It works, consistently. It feels small at first, which can make it tough to feel like it's worth the time, but the growth is consistent as long as you keep going and it doesn't take long for the math to shift in the other direction where the amount of time invested each week is relatively small to generate a still-growing sales curve!

    1. 1

      @alexhillman thanks for the great example you shared. Mind me asking the niche served? It can be as vague as you want if you don’t want to reveal too much about the seller 😉.

      Thanks!

      1. 1

        For privacy reasons, I can't. Sorry!

  2. 2

    You can send me the link to your gumroad course, so I list it on Gumrank (gumrand.pory.app -> gumrank.com). Its a hackernews-type website that I created to list gumroad courses and have customers vote on the courses they find useful.

    1. 1

      Thanks a lot for this. Here is the link to my course: https://gumroad.com/l/side-hustle-beta Do let me know if you need any info.

      Thanks a lot in advance.

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