How to promote your online store on Instagram

Today I will tell you what goals to choose when setting up advertising on Instagram in order to increase sales and promote your account 😎

I recommend using a combination of conversion rate (designed to generate sales quickly) and reach (to build a loyal base). As a conversion goal, the goal "Sending messages to direct" works well. Many people underestimate this format and do not use it, which will be a plus for us due to the reduced competition.

Why this goal is good:
👍 Advertising leads users directly to the dialogue with the account (payment is possible both for the beginning of the correspondence and for a click).
👍 The client stays on a site convenient for him, does not go anywhere, is not forced to call someone or wait for him to be called.
👍 You don't need a website to run. You can customize ads via the Instagram app (but it's better to run it via Facebook Ads Manager, of course).

You will succeed for this purpose if you process applications correctly and do not miss out on potential customers.

Further - about the encompassing goals. The scheme is simple: you need to write interesting posts to attract loyal potential buyers and show them to your target audience. For this, the Reach goal is suitable for you. It can be combined with the Engagement goal. As soon as you have a new post, put it in promotion and measure the indicators. This will help you understand what your audience likes to read about. Do not forget that it is better to promote either new posts, or those to which users have already responded positively.

❗️ I do not recommend using the goal "Get subscribers". It loses its relevance, as people subscribe to your account, but do not see your posts due to the formation of a "smart feed". If you don't additionally target subscribers, they will forget about you after a while.

It is important that your Instagram account should replace your conversion landing page - there should be reviews to close potential objections, positive comments and all information about your product.

Use this combination of goals to promote your well-filled account, and it will definitely lead to more sales 😉