How to promote your podcast?
So, today is the day. I publish my first episode of the software engineering unlocked podcast. Now, I wonder what are good ways to promote it?
I plan to share on Twitter, Linkedin, Facebook. What else? And most important, which link should I share? The link to iTunes? The link to the website? Both?
Thank you all for your insights.
Add the full transcripts. Not only is it great SEO, but they are awesome (is essential) for folks that are hard of hearing.
Great tip! I wanted to do this but transcribing by hand was too much work. Do you know a Tool that can help with that?
We use rev.com and castingwords.com
Thanks for the links. I'll check the sites out.
I agree that this potentially has SEO benefit and if you have the time/resources to do this, go for it.
But if you're spending hours doing this yourself or don't have the financial bandwidth to pay someone to do it, don't worry about it. Full transcripts are way down the list of things you need to do when podcasting (IMO). You'll get much more bang for your buck focusing on creating great content, building an audience/email list, recruiting guests who can help share your show, etc.
Just my two cents. What do I know :)
P.S. I def do agree with the accessibility piece.
I guess you can hear since you dropped that down into a post-script. Congrats, that's awesome your ears work!
Don't worry about it.
Congrats!! That is really exciting. Going to share it with our engineers.
If you want to turn clip of the episode into videos for social teasers, always happy to give other Indie Hackers a free premium month of https://wavve.co.
We also have a (free) one-link landing page tool that makes it easy for listeners to get to their preferred listening app quickly. That way, you aren't forcing any specific app on any listeners, they can pick: https://wavve.co/link
Link demo: https://wavve.link/demo
Great! I’ll check that out. I just used headliner and liked it. Would like to compare your tool with it!
In the past, I've found the best way t promote a podcast is by collaborating with others across the industry.
By creating episodes with guests, it encourages them to share the content with their own network.
I usually see podcasts share the website episode link. On that page is where you can have the links to iTunes, Spotify, etc.
Thanks! That’s what I did now as well! Thanks!
Contacting the influencers of your industry and demonstrating value, having them share it, and guests who have an audience sharing it, might be quickest way to growth.
Do you have a concrete example of how you reached out to those influencers?