How to Promote Your Startup with Telegram Ads: 6 Easy Steps
Telegram has become the go-to platform for startups, SaaS businesses, and tech-driven communities looking to grow their audience and drive sales.
But running ads on Telegram isn’t as simple as setting a budget and waiting for results. Many projects waste money on ineffective ads that don’t convert.
So, how can you make Telegram ads work for you? In this guide, I’ll walk you through the critical steps to skyrocket your sales with Telegram — using a real example from one of my clients.
Quick Introduction
Hi! I’m Maria. I help businesses grow on Telegram, including optimizing and scaling Telegram channels. You can find all my services at tgcourse.com. In 2024, even The New York Times interviewed me about my expertise.
Let’s start!
If you’re new to Telegram Ads, watch my beginner-friendly video first: How to advertise on Telegram ads.
If you already have experience, keep reading.
Problem: Telegram ads aren’t working as expected
A few weeks ago, an entrepreneur approached me with a challenge.
He had recently launched his app and was eager to grow his business using Telegram.
- He created a Telegram channel and invested in Telegram Ads.
- However, despite his efforts, he wasn’t seeing the results he expected.
After analyzing his channel and Telegram ads, I identified a series of key issues that businesses frequently face when promoting on Telegram.
👉 If you’re running ads, you might be making the same mistakes.
Here’s what I discovered — and how I helped him turn things around.
Step 1: Analyze Your Current Ads — Are They Delivering Results?
Before scaling your campaign, you need to evaluate what’s working, what’s not, and why.
My client’s advertising campaign wasn’t bringing in subscribers, so they weren’t converting them into paying clients.
When I analyzed my client’s ad performance, I found the root cause of why his ads weren’t performing well:
❌ The client had only launched a few ads, and the views were increasing very slowly because of high competition in target channels. This number of ads was insufficient given their goal and budget.
❌ I also identified other issues and areas for improvement, some of which I’ll share later in this article.
Step 2: Develop a Clear Telegram Advertising Strategy for Your Startup
I created a clear, customized strategy for promoting his business through Telegram ads, focusing on systematic testing, optimization, and budget efficiency.
Here’s a brief overview of some parts of the strategy I created — in reality, the client received a comprehensive, in-depth plan covering every detail of their Telegram ad campaign, complete with examples.
✅ The key points of strategy for my client:
✔ Run more ads to identify what works instead of relying on just a few. Based on the client’s budget and goals, I calculated that they needed to create 100 ad campaigns for testing, following the principle: 1 ad = 1 target channel.
✔ Test different Telegram channels with a lower CPM, starting at 0.1 TON per 1,000 views. Increase CPM only when absolutely necessary.
✔ Wait until an ad reaches 1,000 views before deciding whether to turn it off or continue running it.
✔ As ineffective ads are turned off, continuously create new ads to test. This includes testing different channels and refining the ad copy to improve performance.
Step 3: Craft High-Performing Ad Copy
Your ad copy is the first impression potential subscribers will get about your project. If your ad isn’t compelling, even the best targeting won’t help.
Some common mistakes include:
❌ Generic, uninspiring text that doesn’t highlight the project’s value.
❌ Uniform ads are everywhere, which reduces the attention of potential subscribers. Repetitive advertising no longer grabs their interest, leading to ad fatigue or banner blindness.
❌ Lack of a clear call to action (CTA), leaving users unsure about the next step.
❌ Overpromising results, which can cause moderation issues.
Bad Ad Copy (Ineffective or Problematic Examples):
🚫 “Use our product and make millions in a month! 🚀”
(Unrealistic claims, sounds scammy, and violates advertising policies)
🚫 “Our SaaS tool helps startups grow. Try it now!”
(Too vague—doesn’t explain how it helps or why it’s valuable)
🚫 “Build, launch, and scale with our all-in-one startup toolkit.”
(Jargon-heavy, not compelling for beginners)
🚫 “[Startup Name] is a platform for entrepreneurs and founders.”
(Too generic, no urgency, and no clear CTA to drive action)
🚫 “Need funding? Build your startup with AI, automate growth, and find investors in one place. Get started today!”
(Too much info in one sentence—overwhelming and hard to digest)
✅ Fix:
✔ Use short, engaging copy that directly addresses your audience’s pain points.
✔ Include a strong CTA that encourages users to take action.
✔ Use different ad copy for different types of channels and audiences.
✔ To improve ad performance, test multiple variations of ad copy within the same channel — for example, create 2–3 ads with different messaging for a single channel.
✔ Avoid exaggerated claims that may violate Telegram’s ad policies.
Step 4: Select the Right Telegram Channels for Ads
Choosing the right Telegram channels to advertise on is just as important as the ad itself.
Some common mistakes include:
❌ Targeting too many Telegram channels in one ad, making it hard to track performance.
❌ Testing only large channels with high competition and getting very slow or zero views as a result.
❌ Testing only one type of channel, or conversely, testing random types of channels that do not have your target audience.
✅ Fix:
✔ Test not only large channels but also multiple smaller, niche channels where competition is lower but engagement is higher.
✔ Focus on channels where your ideal audience is already active.
✔ Follow this rule when setting up ads: one ad should target one channel.
Step 5: Optimize Your Telegram Channel for Conversions
Even the best Telegram ads won’t work if your channel isn’t optimized.
Some common mistakes:
❌ Lack of clear and understandable content. Subscribers don’t fully understand what they’re getting into when they visit the channel.
❌ Poor visual presentation. For example, images in posts are often formatted incorrectly, causing them to be cut off on different devices.
❌ Lack of clear calls to action in posts. People don’t understand what they’re supposed to do.
✅ Fix:
✔ Use a strong welcome post that explains what new subscribers will get from your channel.
✔ Pin important messages to highlight key offers and updates.
✔ Include a Call to Action in some posts.
✔ Write engaging and useful content so potential subscribers can see the value and are more likely to subscribe.
📌 Step 6: Get a Custom Strategy
If you want to scale your startup with Telegram ads, you need a clear strategy that involves:
🚀 Testing
🚀 Optimization
🚀 Continuous improvement
💰 Don’t waste money on ineffective ads. Get a detailed analysis and expert recommendations to optimize your advertising and grow your startup.
📢 Let’s improve your Telegram ads today! Contact me 👉 tgcourse.com to get started.
