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How to quickly validate business in local area?

I've spent about six months working on an app and on-demand self storage service for people to be able to store things they need but don't use that often (https://www.stowed.com.au). I'm now ready to launch, but I'm struggling to think of good ways to try to find my first customers, as the paid part of the service naturally needs to be confined to my local area to start with (I'll be delivering and picking up boxes of people's stuff). So that kind of rules out promoting heavily here and places like Product Hunt.

Aside from social ads, which can be quite targeted, and old fashioned letterbox drops, I'm looking for some interesting ideas how to find customers.

The app is available anywhere, and can be used to manage stuff in your own containers (with image recognition to make it really easy to keep track of what's stored where). But the offsite storage is only in Melbourne within a few kilometres of the city.

Initial target markets are families living in apartments, people downsizing, potentially people needing to make room for home offices, as well as a few others like students and Airbnb hosts (if people ever travel again).

Has anyone faced this challenge before and have a good idea of where to start?

on May 4, 2020
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    Two ideas:

    1. Go on to a craigslist for Melbourne, and see if anyone needs to move. Send them a message asking if they need to store their stuff. Alternatively, put up a post for storage space in Melbourne, and advertise your services through it.
    2. The University of Melbourne currently houses ~20,000 international students. While some stay year round, I'm sure quite a few travel back home, and probably store their stuff while they go back. There's a clear market here, try reaching out and see if any of them want your service.
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      Both great ideas. Craigslist isn't big in Australia, but there are similar sites that I could try. And yes, international students are definitely a market. They're less likely to be a longer term customer, but I'll take anything I can get to start with.

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    What I would do is focus on one city at first. Yes it would work globally but it's to broad and takes too much time!

    What does scare me is that you have an app build but only now start validating? What happend?

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      Ha, long story. And validating may not be the right word - I'm pretty confident there's a market, it's possibly more about finding the customers and signing them up.

      Definitely focusing on one city - Melbourne. Specifically probably going to focus on a smaller subset of suburbs.

      Keen to get ideas on how I can do that online without spending a small fortune on ads.

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        We have had a good ROI on just flyers and you can also use facebook for targeting users in specific area's!

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          Thanks. Yep, thinking flyers might be the quickest way to get really targeted.