I'm currently working on an info product for a relatively niche audience (I'm part of this audience): German-speaking radiology residents/registrars.
The Idea is validated, there are similar products in adjacent niches. I developed a prototype that I believe already provides value. Now I want to get the word out, gather feedback and develop the product further.
The problem is that my audience does not have an online "watering hole" or "water-cooler", a place where they hang out:
They may use Instragram/Facebook privately, but they are hard to identify there and I'm kind of tired of these platforms.
Quora/Reddit is not really a thing in the German language and definitly not used professionally.
Personally, I'm a big fan of twitter, but while it is popular with (academic) physicians in the US, in Germany it is not that widely used, especially not professionally.
Because of Corona in-person conferences, which are huge in my field, are obviously not happening right now.
LinkedIn and Xing (german LinkedIn) are used sporadically and I thought about creating an account there and see if I can reach prospects there.
Do you have any other tips for me how I can move forward and find my audience online?