Ideas and Validation March 30, 2020

How to scale customer interviews

Rita Roloff @rita

Hey Guys!

Long time! Wanted to just share a quick tip on what helped me scale customer interviews.

Over this past month, I've been talking to people over the phone to learn more about their curly hair routines and shopping behavior. Although this is great, I wanted to do this more efficiently and get more data. So I conducted the "mom test" on a curly hair subreddit and 3 curly hair facebook groups. You can check out what I asked in the link below.

In two days, I've been able to collect over 113 responses from people about what they last bought, why they bought it, and where they bought it from. Then, I organized the data into an air-table to see any patterns.

  1. 4

    Love this!

    I wish more people would go to communities to look for genuine feedback and support rather than plugging their products.

    1. 3

      Agreed! I'm preproduct so can't plug anything yet haha. But yeah starting at step 1 and trying to see what problems there actually is and how I could help

  2. 3

    I'm late to the party.

    Respect the hustle.

    1. 1

      Thanks! What are you building?

      1. 2

        Np. - an interview prep tool for software engineers and technical assessment tool for recruiters.

  3. 3

    fantastic use of free tools to get the job done! wtfg!!

  4. 2

    @fullreign this is a fantastic customer and problem discovery process. thanks for sharing!

  5. 2

    That seems like a much faster way of doing customer discovery. Thanks for sharing!

    By the way, I have some ideas about exploring the data you've collected. Please check your email. :-)

    1. 1

      Thanks! Got your email. Will reply now :)

  6. 2

    Nice job!

  7. 2

    Thank you for sharing. This is very helpful.

    1. 1

      Happy it's helpful :) let me know what else could be great to know or questions you may have.

  8. 2

    Awesome work!

  9. 2

    Quick Q's

    If you had posted a link and asked people to click the link then enter the answer in a form, do you think you would have gotten as many responses? I'm assuming no.

    What do you think of clickable links with yes/no or multiple other options as a way to collect feedback?

    1. 2

      Also just checked out your site ( and reminded me of this startup. Not the same idea BUT it provides a community and support to help people get through difficult times

      She has an interview on How I Raised It on how she got funding

    2. 2

      Hey! I've actually done that before. It definitely takes less time to process the data but the data isn't as rich. Having longer responses and getting down to the why is super helpful, which I don't think multiple choice or yes/no could really accomplish. For instance, when I go back and forth with people on reddit I can ask more specific questions if I need to.

      1. 1

        Thanks for checking out Trauma Chat. Right now the biggest challenge(s) there is my inability to engage with the topic and trouble marketing it without being an ambulance chaser.

        I've been helping on a few UI/UX interviews lately and thinking there might be a better way. So, idly considering startup #3 or #4 depending on how you look at it. You've certainly confirmed some of my early thoughts on it, thanks.

        1. 1

          interesting. I wonder how tempest started. They are helping people get sober so I wonder how they 1.) handle the topic and 2.) reached out to people initially.

  10. 1

    So cool, thanks for sharing!
    Did you get an answer to your question or is this general fishing?
    I love your application of The Mom Test. Read it twice and recommend it to everyone I talk to!

    1. 1

      What do you mean by general fishing? Here is my question and the responses

      1. 2

        I think I got an answer from your other posts :)
        To my understanding, you're "fishing" for what to work on, as opposed to research with a specific question in mind.
        IMHO, that's the best kind of research there is!