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How to sell a business for under $1M

The inaugural edition of Meridian went live this week. In this edition, they take a look into the current state of "Micro Online Business Acquisitions".

Meridian is a brand new publication by Mercury

"The banking stack for Startups"

The article by Meghna Rao (linked below) takes a deep dive into the impact new marketplaces for buying & selling online businesses are having on the startup industry.

Case Study

I am grateful to have had the opportunity to contribute a case study of my Micro-SaaS Acquisition of Cloak.ist and Sotion.so.
In the article we cover the considerations of buying vs. building, what the deal funnel looked like, and the importance of due diligence.
It was an honour to be mentioned alongside some of the industry leaders in this space.

The article features the likes of:

Link to the article:


For more details of the Cloakist acquisition mention in the article, I wrote a full breakdown of it here: https://www.indiehackers.com/post/closed-a-60k-saas-acquisition-all-the-details-26ff021031

on July 19, 2022
  1. 3

    This was a great story! She really did the topic justice. Also, I'm founder of They Got Acquired -- nice to connect!

    1. 1

      Hi Alexis! Nice to meet you here:)

      Agreed. The article gives a good perspective on the current state of Micro Acquisitions.

  2. 3

    Great article! 😊

    1. 1

      It's fair to say Meghna did the industry justice.

  3. 2

    Who evaluates the prices of these saas companies?

    1. 3

      On BitsForDigits, business owners set their own desired valuation. But you can use the valuation tool to get a good idea of what pricing range makes sense :)

  4. 1

    Great job, guys!

  5. 1

    @brucem How do you manage hosting for cloakist? Do you use kubernete with docker containers for individual customers or you are managing everything in an application in a single server? if yes how did you decided between the two.

    1. 1

      Everything runs on AWS using CloudFront, ACM, and Lambda@Edge

  6. 1

    So you're basically selling your project on marketplaces like these. You're helping people with an idea don't start from scratch. Btw isn't this what sites like. CodeCanyon are already doing?

    1. 1

      I think it's substantially different to CodeCanyon. Go have a look at some of the listings on microacquire.com or tinyacquisitions.com then you will immediately see why.

  7. 0

    This is where I would sell, here we go from my notes: MicroAcquire (favorite of mine), Flippa (favorite of mine), Empire Flippers, Motion invest, Investors.club, BuySellEmpire, Quiet Light Brokerage...

    1. -1

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