How to sell a product with Psychology?🧠

Marketers use trigger persuasion to make you buy their product.

What is trigger persuasion?

• A persuasion trigger is any marketing tactic that convinces individuals to take action that boosts your brand.

1. THE HALO EFFECT :

In simple words, the halo effect is a positive experience of a product. In business when your customer sees your product for the first time the Halo Effect starts compiling.

THE FIRST IMPRESSION IS THE LAST IMPRESSION

2. CHOICE OVERLOAD :

It's a good idea to have choices, but too many choices will overwhelm the customers. In business especially with pricing plans give customers limited choices and do not over-complex the pricing choices.

LESS IS MORE - TOO MUCH IS STRESSFUL

3. THE FRAMING EFFECT :

The framing effect is a cognitive bias where people decide on options based on the framing.

People are generally biased to pick a positive (e.g. a glass half full) over a negative (e.g. a glass half empty) even if both options yield the same result.

4. ANCHORING EFFECT:

Anchoring effect is a form of cognitive bias that causes people to focus on the first available piece of information given to them when making decisions.

Is cheaper always better?

Thank you for reading it.

Any questions? Let's discuss in the comment section with other Indie Hackers.