How to Sell in a Hyper-Competitive Space
https://www.saastr.com/cro-confidential-how-to-sell-in-a-hyper-competitive-space-with-apollo-cro-leandra-fishman/
Sam Blond interviewed Leandra Fishman to learn how they do this at Apollo.io. Leandra emphasized the importance of:
1️⃣Speeding up your customer onboarding, so users see value ASAP
2️⃣Making your offering accessible & easy for end users (especially SMBs)
3️⃣Transparent pricing
