How to sell photos of your favourite products to your favourite brands - Meet Ugenly 📸
www.ugenly.com - Looking for landing page feedback and beta testers: photographers, influencers and content creators. I want to use Ugenly to help you sell any content you think a particular brand may be interested in.
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How will Ugenly ensure that the photo uploads are 100% legit and not duplicated or stolen work?
The 'Ownership of Content' fine print bothers me. Most photographers do not sell their photos, but rather, license them for specific use and for a specific time frame. On Ugenly, Ugenly is granted a license and the brand is granted ownership, when content is uploaded and 'sold' to the brand.
@tristan_adlington, I think you'll need to tighten up both of these areas or you might find yourself in some legal hot water.
@c0nsilience, thank you for your feedback!
I am working on point number 1 and we will be monitoring uploads closely. However it is not an issue unique to Ugenly (Unsplash...etc have the same issues) - but I admit it is an issue more so for Ugenly because there is a monetary exchange being made for the content.
With regards to point 2. Licensing photos for different time frames and uses works perfectly for generic, stock photography which can have multiple purposes and customers. However, Ugenly is for photos of a particular brand's products. There is only one use case or customer for the photo - therefore there is only really one chance to make a sale.
By transferring ownership of the content to the brand, the creator:
How it works: Ugenly is granted a license to market the content when they upload it. The brand is only transferred ownership of the content when they purchase it from the creator - at which point Ugenly's license is revoked.
Does that make sense / sound logical?
Absolutely! 🙃
I am not sure if that was a sarcastic reply or not 😂 I could probably add elements of the above reasoning to my terms regardless.
Nope, no sarcasm.
I like the concept Tristan. I'm interested to know if you got any brands to sign up for something like this. I'd be careful with using all those "F*ck"s in your copy. Remember you're dealing with company branding and would want to stay clear of that kind of language. Good luck mate!
Thank you - I am glad you like the concept. I am exploring whether I should start by targeting brands or creators. Its the classic chicken and egg scenario, unfortunately.
I have spoken to a couple of brand managers I know. The solution interests them and they can see the value. They are however reluctant to start paying for content which they have previously got for free.
I agree on the copy. I struggled to capture the energy of what I was saying without swearing.
Thanks again for your feedback and well wishes!
I would say get the brands on first (at least their interest). Then you can broadcast that "XYZ Brand" is willing to pay you for your content and you'd get the ball rolling from there. Like if I heard Pepsi is willing to pay me for pics of my lunch with their product in it I'd be like F*ck Yeah! lol
That is very true! It is a great way for a brand such as Pepsi to run a campaign and obtain great content.
I've also thought about campaign, where I promote the fact that Ugenly is willing to pay people for pictures of them using Ugenly (and reposting it on their own feeds) If it worked, it proves the tool can be used to grow a brand. I uploaded an example earlier - https://ugenly.com/content/first-poster-i-reversed--1581428940188x619538945157365800
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Noted @planmoretrips - thank you for the feedback. It comes loosely (very) from the phrase: user generated content.