How to share my product on a Facebook group without being salesy?

Engage as much as possible by being as helpful as possible. Soon enough, people will just naturally look you up and find out what you're working on!

I had the exact same challenge: a Facebook group of 25K members that consists 100% of my target audience, but doesn't allow promotion for anything. My first post about my product was removed because it was too commercial.

Later I created a power tool in Google Sheets that was very helpful for this specific target group, but had nothing to do with my startup. I put my logo and explanation about my product on the first sheet of the document, something like "brought to you by Crowdselling, which could help you with X and Y".

I posted the tool without mentioning my company, but people started tagging each other to check out the tool, 80 comments and 7 shares in total. Unfortunately only 16 people clicked through from the sheet to my website.

In hindsight I should've made more references to my product, I think I would've gotten away with it since the post provided clear value for the group audience.
Depending on how strict the admins are, you could

• Tag your Facebook page either in the post itself or in the comments: "Brought to you by"...
• Make the post as your Facebook page instead of your personal profile (could harm credibility though)
• Link to your own website, where you link further to the actual content. In my case this could've been confusing as well since the power tool had nothing to do with my product, apart from having the same target audience. It would have greatly improved the numbers though, I should definitely have done this. You could even put the content behind a registration wall but if they don't like promotions that will probably be a bridge too far.

Provide content, but say "here at xxxx we did this"
Make xxxx a link to your site

For example. "When we had a MVP ready at at Uclusion we thought xxxxxxx"
Add more depending on what you can get away with:))

Always give first. Be the expert in your domain. The more you do, the more you will be showing up based on the algorithm. And it's easy to gather DM and people who are curious about yourself and your company.

Be the "ask-for-feedback" person but don't sell. You can also try the "ask-for-partners" approach. But again, don't sell.

I'm been running Virtual Mojito a while. Facebook group one of my top referrer. Keen to hear your feedback tho :)

There is nothing wrong by selling your product. But in this case you are thinking, how to go around the group rules.

Instead offer the group some value, free resources, relevant content etc. They fill figure it out...