How to skyrocket your landing page conversion rate

Landing pages are an excellent way to engage with your audience, grow your lead list, and convince visitors to become customers. There are countless ways you can use landing pages on your site to spark engagement and keep people coming back for more content and offers.

Simply put, landing pages are any area of your website designed to get consumers to take a specific action. In almost all cases, landing pages are promoted as external links to other websites to generate more traffic.

Examples include;

• Product landing pages
• Event registration pages
• Referral pages
• And even your homepage!

If you need help creating a high-converting landing page, I have you covered. Today, I will discuss several tips and tricks that we've used to skyrocket our landing page conversion rate. I believe businesses across all industries can use these strategies to grow their brand and get more value from their landing pages.

Let's begin!

Understand Who You Hope to Reach

The first thing you need to consider is the intended audience of your landing page. For example, if a marketer at a pet store made landing pages for their products, the pages for cat and dog owners would look noticeably different. That's because each page is catered to each buyer persona and their unique goals and pain points.

You wouldn't need to include things like chew toys on the page for cats, and similarly, dog owners are likely not interested in buying catnip. If you understand who you hope to reach before you start the design process, it's much easier to create a relevant, engaging landing page.

If you need help learning about your audience, you'll be happy to know that there are several simple steps you can take to build accurate personas. The first thing you should do is reach out to your existing subscribers and social media followers. Ask them to complete a brief survey so you can better understand their needs.

Not only will this help you create targeted landing pages, but it will also help you deliver more effective email, social media, and on-site marketing. The more you know about your audience, the more chances you'll have to connect with each visitor.

It's also a good idea to check your Google Analytics account so you can see how people engage with your site. Let's say that you notice over three-fourths of your audience reads blog content from a specific subtopic. You can safely assume that you need to focus more on landing pages that match the type of content your audience wants to see.

Amplify Your Message with Visuals

Visuals are another excellent way to get people to engage with your landing page, regardless of where it's at on your site. Many consumers prefer visual content, so it's always a good idea to make sure your pages have properly optimized images and videos when applicable.

We've had tremendous success sharing videos that show what we discuss in the page's text portion. This strategy is particularly helpful if your goal is to get visitors to buy a product from your online store. Video demonstrations can really sell your product and give users a reason to complete their order.

If you're wondering how effective videos can be for your business, consider this; on average, landing pages that feature videos tend to get 80% more conversions than text-only landing pages.

Since you took the time to get to know your audience, you should have a relatively easy time deciding what type of visual content will amplify your message and lead to more click-throughs and engagement.

Show Visitors that You're Trustworthy

Trust is another significant factor that can determine the success of your landing pages. Have you ever visited a website that asked you to take action, but you simply didn't trust them enough to hand over your information? Odds are, you left that site and never returned.

Instead of putting your audience in this predicament, you can build trust by demonstrating social proof. Social proof is a marketing term used to describe how shoppers are more willing to take action on a website if they see that other people followed through and had a positive experience. Similarly, social proof can occur if your business is endorsed by another well-known company.

There's no question that the most powerful form of social proof is user reviews. A whopping 70% of shoppers look for reviews online before completing a purchase on a website. If your goal is to get users to buy something through your landing page, reviews are necessary.

I suggest sprinkling genuine reviews from your audience in crucial areas of your landing page. So, if you're talking about one of the features of your product, you may want to show customer feedback below the description that aligns with your message.

An endorsement from another company is known as a trust seal or trust badge. You've likely seen these seals on contact forms and payment pages from reputable companies like McAfee and PayPal. When a visitor knows your brand is recognized by a company they see as trustworthy, they are more likely to take action on your landing page.

Studies show that adding a trust seal to your site can significantly impact conversions. On average, adding a trust seal to a crucial part of your website can lead to 42% more engagement and click-throughs.

Invest in Targeted Social Media Ads

At this point, you probably know that social media is one of the best ways to grow your business. Across all platforms, there are well over 4 billion users. It's safe to assume that you can find your audience mixed into this crowd.

Targeted social media advertisements are a great way to reach people who may have never heard of your site. Even better, you can use this tool to connect with people who made it to your site but abandoned their shopping cart or failed to subscribe to your email list.

You'll want to use the customer personas you developed to choose your targeting preferences on all of the popular social media platforms. Through Facebook alone, you can reach over 2 billion people with paid advertisements. It's vital that you're connecting with the right audience for your landing page if you want to see your conversions rise.

Instagram is another prevalent social platform you can use to connect with your target audience through ads. Believe it or not, over 200 million Instagram users visit a business profile at least once a day. This information tells us that people are more than willing to click on paid ads and make it back to your landing page if they are relevant, helpful, and accurate.

Make it Easy to Take the Next Step

The last piece of advice I have for you relates directly to your call-to-action, or as I like to call it, the next step. After a visitor interacts with your landing page, you want them to take a specific action, right? You can improve the odds that visitors will follow through by making it as easy as possible to take the next step.

For instance, if you create a page for your consultation services, include a registration calendar directly on the landing page so visitors can easily schedule their appointment with you.

Similarly, if your goal is to convert visitors into subscribers, don't make your audience go to a separate page to register. Instead, include a contact form directly on your landing page. You'll find that the less work you make your readers do, the better chance you have at getting them to take the next step with your business.