3
8 Comments

How to tell existing users that free features will be premium soon?

Hey guys, I just launched the premium version for textomap.com. This means that some of the features that were open and free to all users in Beta until now will become paid. Any tips on sending that email telling them the news? :).
Cheers,
Dario

posted to Icon for group Email Marketing
Email Marketing
on March 17, 2023
  1. 3

    Not an email tip.

    But Make it easy to upgrade. Users are far more likely to abandon their purchase if there are too many hurdles to jump over. Hope fully this helps - https://hbr.org/2014/05/making-freemium-work

  2. 2

    I can't speak from my experience, but I'd communicate the date of becoming paid a meaningful time in advance (a month or so -depending on what is logical for your product). Also, I would offer your beta users a discount code along the news.
    However, I'm curious if someone else can speak from experience.

  3. 1

    Hey, I'm a co-founder of an ed-tech start-up platform and we have multiple roadmaps to upskill for Web Development, SEO, Consulting, Finance and UI/UX design. We are releasing new roadmaps each week. Do check it out if it interests you. I definitely think it would be super useful to upskill or even learn something new.

    We are currently in talks with Amazon, Google and various other platforms to incorporate our idea. Do let me know if you have any suggestions or ideas about the page.

    www.thepathfinderproject.co.uk

  4. 1

    @dario_raijman In my experience, by doing this, you may also lose some good customers. However, you can offer special discounts to these current users, which can make them more loyal to your product because you're paying attention to their previous users. On the other hand, previous users will also have the opportunity to get your product at a special discounted price.

  5. 1

    i would reserve for beta users a special discount like 60-70%

  6. 1

    Good read from the replies. This is like telling my founders cafe members that subscription terms changed.

Trending on Indie Hackers
The hardest part isn't building anymore User Avatar 110 comments The feature you're most sure about is the one you should question first User Avatar 62 comments I sold $6,773 in 2 weeks, with almost no existing community. User Avatar 62 comments I let 3 LLMs argue on the famous AI "Car wash: Walk or Drive" problem to prove a point. User Avatar 46 comments Before you build another feature, use this workflow User Avatar 44 comments I spent months chasing clients who already had a webmaster. So I built something that only finds the ones who don't. User Avatar 34 comments