How to thrive on TikTok: 8 lessons from successful brands

I hear my friend had bought a new smartphone with TikTok preinstalled and accidentally opened it and started viewing it immediately, without any accounts and even desire to watch there anything. That's why I believe the audience there is not really engaged. I see some people sweeping the videos up and up again, so I think it's really hard to grasp your person, to put forward your message, build up brand recognition. Despite the numbers of users and views.