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How to track purchases with Facebook Ads + CJ Affiliate?

by Benjamin Katz

Background: I run a business that makes money off affiliate marketing. I use CJ Affiliate to connect to the affiliate business in question. What's the best way to track whether or not a Facebook ad caused a user to click on an affiliate link and buy the product?

The problem is that I lose track of the funnel at "add to cart" which I really just have mapped to the "Buy on SomeAffiliatePartner" button. Since I don't have access to the SomeAffiliatePartner website, I have no way of knowing if a purchase was actually made for a specific link click besides looking at a dashboard manually on my CJ Affiliate admin console to see how many purchases happened that day. This makes it so I can't optimize my FB ads on purchases, rather just on "add to cart" which isn't ideal.

Has anyone ran into this issue before and how did you solve it?

Cheers!

Avatar for Benjamin Katz Benjamin Katz
posted to Icon for group Money
Money
 on July 2, 2020
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