How to turn your visitors into customers with better messaging (free template 💫)
I created a landing page based on high-conversion copywriting best practices:
https://uselander.xyz
It's a proven SaaS website blueprint you can clone on Webflow or download as a .zip to edit for your own projects.
It outlines the the considerations and points your page should address in order to sell your value & turn visitors into customers.
These topics are covered:
- Headlines
- Social proof
- Objection handling
- Customer language
- Benefits instead of features
- Addressing pain points
- Differentiation
- Call to Actions
You'll also find some links to awesome free tools, guides, and resources 😉
I'm really excited to share it with you. I put a lot of work in to it. The findings are based on research and my personal experiences creating high-converting landing pages for clients as a freelancer.
Try it out for your next project!
Feel free to contact me here for questions. I'll be happy to help you tailor your messaging for your pages.
Nice one, I may try it with the next idea I have
Thanks, happy to help!
Very nice!!!! This will help.
Great to hear that! Feel free to reach out to get another eye on your page’s copywriting
Thanks a lot! This came at a perfect time. I am currently building my landing page for a new project and this will be very useful 👍
That's great! I'm down to help you figure out messaging if you're up for it
Of course :) When you have time you can write me an email, or message me on twitter. They are on my IH profile :)
Just followed you, can't message you on twitter though, so I guess you can message me
Just sent you a message on twitter 👍
For sure!
Very cool page, I might "steal" some styling/spacing ideas and integrate them into my now Frankenstein's monster-like landing page
Thanks! Want to share the landing page? I'd be happy to look at the copywriting too.
Sure, it's www.usertrack.net . Any feedback/suggestion/remark is greatly appreciated!
For sure, I think you have a great handle on the value of your product. And what's great is as a potential customer I could give you some perspective on my mental model as I approach your page. Here goes:
As a potential customer the first objection I have is "why should I self host instead of using my 3rd party services". I saw you addressed this on your site, but that comes in pretty late into the page. Maybe you could test moving it up a bit. Or calling the key benefit out in your header or sub header.
Another objection I had was "How would self-hosting give more performance and insight"? Especially insight. It wasn't clear if Usertrack was providing insight that the 3rd parties aren't. Might be good to explain that.
A quick fix, when you're talking about your features. With the headers, try de-emphasising the feature name. And bring the benefit front and center. For example:
Hope that helps!
I have actually implemented the features headers tip, it looks a lot better and feels more valuable! Thank you a lot for the suggestion!
You can check out the site to see how it looks now.
Awesome! Looks great man!
Thanks a lot for the feedback, I really like the features headings tip.
I think the biggest problem is that the landing page tries to address all types of customers. I think I should create separate landing pages, one for customers already looking for a self-hosted solution (so I only have to promote the features of the platform) and one for people looking for analytics in general, where the biggest selling point is indeed that it's self-hosted. The question is, which one should be the default? How do you decide what the emphasize when the clients might asking different questions and searching to solve a different problem, while the solution is the same product?
That's an interesting problem. Might be good to look at your existing customer base. What percentage were already sold on the idea of self-hosting. And which ones did you have to convince. That should give you an idea of which to prioritise.
You could create two extra landing pages that address each of those customers. Then the home landing page could link to either based on what the visitor is interested in.
I'd suggest researching more on landing page optimisation. To get an idea of what changes on the home page would yield the most results.
I'll be writing a post about this soon on my product tips newsletter. If you're interested in reading that, subscribe to get notified!
Thanks, I subbed! :)
Thanks! See you in your inbox!