How To Use ChatGPT For Conversion Rate Optimization Purposes
Since ChatGPT came out on November 30th, the AI playing field has experienced a tremendous shift.
You can liken it to the online world getting hit by a tsunami.
Every other day, there's news online about a new AI tool being released, X country banning a particular AI tool, and whatnot.
A serious question in the mind of experts is - will I lose my job to ChatGPT?
This is a valid question, and that's because all over social media and course platforms, there's always this buzz - ChatGPT prompts for data analysis, how to use ChatGPT for copywriting, how to use ChatGPT to replace marketers, etc.
But is this possible in the world of conversion rate optimization?
Can ChatGPT replace specialists?
There are several angles to look out.
According to CRO thought leader Johann Van Tonder - '‘The answer to this question isn’t binary. AI can do certain things better than humans, but there are other things humans are better at than AI, and I don’t see that changing, certainly not fast.'
Khalid Saleh, CEO of InvespCRO says something similar - '‘ChatGPT replacing conversion optimization specialists depends on the type of CRO you’re dealing with. The less sophisticated you’re, eventually, AI and automations are going to replace you. The more sophisticated you are, the longer the road ahead for AI to replace you.'
Shawn David, systems engineer, adds this - 'It’s not a question of if AI will replace CRO experts because it already has. '
So what's the answer? It's actually not binary; you need to understand this topic from the lens of several experts to make your decision.
To pursue this topic further, to see if AI will replace CRO specialists and how CRO experts are making use of ChatGPT, check out this article.
