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How to use cognitive biases and philosophy to create superfans
by
Jake McNeill
https://www.creativehackers.co/posts/the-art-and-science-behind-building-highly-engaged-audiences
Hey. I spent most of my career in the music industry.
I have a slightly different philosophy to building audiences as result. It works for all businesses but especially personal branding/ solopreneurs.
It may or may not be useful to you.
My general philosophy is to go wide to build an audience, go deep to create superfans.