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How to use discounts to grow your revenue
by
David Ramos
https://ghost.org/resources/conversion-vs-retention-offers/
There are a few different ways that you can use discounts to grow your revenue. One way is to offer discounts to new customers or to customers who make a large purchase. This can help to attract new business and to encourage existing customers to spend more money with your company. Another way to use discounts is to offer discounts for referrals or for repeat business. This can help to generate word-of-mouth marketing for your company and to keep your existing customers coming back. Finally, you can also offer discounts as part of a loyalty program. This can help to keep your customers loyal to your brand and to encourage them to spend more money with you over time.
I'd say that all information that we have in this research need to be readen by workers like barista or bartender. etc., because they can influence conversation and retention.