Hey guys,
If you're in marketing, you've probably heard of Jobs-to-be-Done theory.
There's plenty of material out there for the THEORY aspect of it, but a lack of concrete examples as to what it LOOKS LIKE out in the real world.
So that's why I wrote this short, sweet little article, citing some real-world copywriting examples that might give you some richer knowledge of how to apply the theory to your own marketing.
Here's the link: https://www.gocopytech.com/post/applying-jobs-to-be-done-to-website-copy-examples