1
0 Comments

How to use Jobs-to-be-Done in your website copy

Hey guys,

If you're in marketing, you've probably heard of Jobs-to-be-Done theory.

There's plenty of material out there for the THEORY aspect of it, but a lack of concrete examples as to what it LOOKS LIKE out in the real world.

So that's why I wrote this short, sweet little article, citing some real-world copywriting examples that might give you some richer knowledge of how to apply the theory to your own marketing.

Here's the link: https://www.gocopytech.com/post/applying-jobs-to-be-done-to-website-copy-examples

on December 20, 2020
Trending on Indie Hackers
I shipped 3 features this weekend based entirely on community feedback. Here's what I built and why. User Avatar 155 comments I'm a lawyer who launched an AI contract tool on Product Hunt today — here's what building it as a non-technical founder actually felt like User Avatar 139 comments Finally reached 100 users in just 12 days 🚀 User Avatar 127 comments “This contract looked normal - but could cost millions” User Avatar 53 comments 👉 The most expensive contract mistakes don’t feel risky User Avatar 39 comments I realized showing problems isn’t enough — so I built this User Avatar 32 comments