How to use LinkedIn to promote your SaaS?

LinkedIn is the place which most people are overlooking. They just think that it used by people who are looking for a job. So many people just abandoned it.

Once you start using you will find out that organic reach on LinkedIn is far more better than any other social media. I've 800 something connections on LinkedIn but most of my carousel posts gets over 2000 views. You should go heavy on them.

So today I'll share few ideas how you can use it promote your SaaS organically. This will include content ideas, how to make carousel posts & how to post it.

Let start

Ideas for LinkedIn carousel posts.

• So you have a blog where you write content for your SaaS? Turn your each blogpost into a carousel post and post it on LinkedIn.
• You must tweet a lot & have twitter threads? Turn your long Twitter threads into a carousel post & post it on LinkedIn.
• If you run a podcast, turn each episode key takeaways into a carousel post.
• If you have any sort of text content, turn it into carousel post.

How to make carousel posts at scale.

Here are few tools you can use to create carousel posts.

• Contentdrips Carousel Maker ~ It's a web-app that is built for creating carousel posts for LinkedIn & IG. One cool thing is that I built it :).
• Adobe Photoshop/Illustrator ~ I'm pretty sure you know about these already.
• Canva ~ you know it too.

How to upload carousel posts on LinkedIn?

I was surprised that many people didn't even know about it. It's kinda confusing as well because of the LinkedIn UI. They also call it Documents upload.

So here is quick tutorial.

• Open LinkedIn.
• Click on Start a post.
• A popup will appear. Click on document icon.
• Upload your PDF. That's it.

I hope this will help some of you. Let me know in the comments below.