Hey !
As I imagine, a lot of us that are here are not english native speakers. I often heard that having this could be a huge advantage to build profitable businesses.
I've looked on the forum, but I did not find so much resources about this subject.
Do you know where we could start this journey ?
😀
You can leverage your native language to your advantage for the project name, branding, company culture and values.
Language is a barrier to entry. When you're doing something in English, there are billions of people who know that language.
If you know Swedish though, and make something for the Swedish market, yes, market is only 10 million, but guess what, your competition is also 1000x smaller.