How to use UTM params to grow your audience

The other day when Smash Notes got listed on Product Hunt, I realized that PH was not using their source-tracking correctly. If a visitors to Smash Notes clicked on the "upvote on PH" badge, then PH would only know that visitor had come from the badge, but not which of the many products. They would not know if the traffic was coming from a badge posted today by the top product, or one posted two years ago, by the product which came in the 10th place.

I realized that if even Product Hunt team was using UTM parameters incorrectly, it is possible a lot more people were making the same mistake, so I wrote a very quick guide on how to use UTM to grow your audience.

It's really simple, all you have to do is add the parameters to the urls you share, and then keep an eye on your analytics.

Take a look, let me know if you have a question, and I'd happily append them to the guide! Hope this helps.