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How to value your newsletter with the Newsletter Crew

About this episode:

In today's episode, we have 3 amazing guests from the Newsletter Crew community. Our first guest is @kintulabs who was on episode 7 and has 4 newsletter acquisitions under his belt. He's definitely the guy I look up to when it comes to selling your newsletter. Our second guest is @studioxolo the founder of LetterXchange.com, an online marketplace for buying newsletters. LetterXchange has been really pushing the bounds on newsletter evaluations. Our final guest is @Jonass the founder of Duuce.com, another amazing marketplace that connects newsletter sellers and buyers. These 3 are some of the most well-versed people within the newsletter valuation space currently and I'm excited to have them on the show.

Link to the podcast:

https://newslettercrew.com/how-to-value-your-newsletter-with-the-newsletter-crew/

Newsletter + Guest Info:

What are your thoughts on this episode? Do you agree with the guests on how to value your newsletter?

  1. 1

    @yaroslawbagriy Thanks for inviting me to the podcast, it was a pleasure chatting with you!

    As promised in the podcast, we've created a valuation engine for newsletter creators to answer one of the most important questions about selling - How much should I sell it for?
    With the public release of this podcast episode, you can get a FREE estimate here https://www.letterxchange.com/newsletter-valuation/.

    1. 1

      Hey @studioxolo, really like the valuator !

      Just wondering how you think about number of subscribers vs. open rate ..?
      Would it be just as valuable to have 5,000 subs at 40% open rate as oppose to 4,000 subs at 50% (both 2,000 opens) ?

      I've heard some email marketers do list pruning, but never tried it before.

      I haven't started monetizing my newsletter yet, but am preparing to. I've had a lot of growth recently but open rate is starting to decline slightly. Any ideas on that?

      1. 2

        Total number of subscribers and open rate are only two variables in determining the valuation. Typically as total number of subscriber grows, the open rate is expected to decrease. However 40% is still pretty good (FYI that's about the open rate of Morning Brew).

        I think pruning is worthwhile if you're sure some subscribers have lost interest (not engaged, never interacts with your message). The goal is to nurture an engaging audience, with that you'll have good open rate, and it's also easier to monetize, either with ads/sponsorship or paid subscription.

        Hope it helps!

        1. 1

          Thanks for this @studioxolo!
          Will keep you updated

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