How to write a landing page for your SaaS without being a writer?

Hey everyone,

I see a lot of Roast Me Landing Page posts on Indiehackers where the landing page is totally how it should not be.

Thought I'd do a small post here for founders who're trying to write theirs

Your title and subtitle will decide 80% of the conversion

Focus on the benefit there and the transformation.

You're not "automating their tasks", you're "saving them time".

You're not "increasing their exposure", you're "helping them find a job"

Add a simple title And in the subtitle add "how you do it"

If you have a social proof, add that too - like -

"Used by 100+ software devs"

2. Talk about pains when you want to talk about features

Let's say you're done with your "above the fold" copy.

They scroll down and you want to show your features.

Don't put the heading of the features, instead put the pain point or benefits.

For example

"Autoplug"

"Retweet booster"

"Engagement builder"

Will mean nothing to you.

But

"Add subscribers from a viral tweet"

"Make sure your tweet reaches the globe"

"Engage with 40 people in under 10 minutes"

Means something to you even if you don't know the product or what I'm talking about.

That's the difference.

3. Take the corporate bullshit and throw it outta the window.

Don't use words like

Supercharge

Exposure

Extrapolate

Use simple words. Simple 6th grade english.

You have 5 seconds to be read. Do you really think they're using their whole attention on reading?

Nope

They're skimming.

4. Understand - NO ONE CARES ABOUT YOU

Do not start with "We made __ to help you step into power"

No.

Use "you" more often.

"You can save 50 hrs/week if you use this"

5. Have a great CTA. And only one.

Across the websites, you might have buttons.

Send them to ONE place only

Don't have

Book a demo

Sign Up for app

Email me

Buttons altogether.

Your viewer does not have enough bandwidth to make a decision out of 3. Make it simple.

Only one CTA throughout the website.

6. Add social proof

Even if you don't have customers, add experiences.

Add how many hours it saved you

Add how many people have tried and been happy.

Add some research or news headlines that shows they need your product.

Your general flow should look like this

Title

Subtitle

CTA

Pain points

Features/Benefits

CTA

Social proof

Features/Benefits

Don't add the about us on this page. This page is only for conversion. It should only focus on how you want to help your viewer.

That's it.