How to write a landing page title

1) Speak with conviction

• Don't say “We help” say “It's how”
• Don't say “alternative” say “replaces”

2) You're on a speed date

If you can't make your product interesting in six words sell the benefits instead:

3) You’re not Vladimir Nabokov

Failed authors turned copywriters have a soft spot for fancy titles which say, quite literally, nothing. Avoid these at all costs:

4) How to choose a title:

Write down 10 titles. Show them to your friends. Ignore their advice. Wait 24 hours. Ask which one they remember. That's your title.

Memorable is more important than being likeable:

5) Your title should match your customer's mindset

Annie Maguire is a conversion copywriter. The majority of her traffic comes through personal recommendations. They're warm leads looking to solve a problem. So she leads with a solution!

Zenbu is a social media intelligence app. The majority of their traffic comes organically to their blog. They're cold leads unaware any problem exists. So Zenbu highlights the problem!

Thank you for reading. If you find this sort of thing useful, I've written plenty more case studies (likes this one) over on Marketing Examples. Any questions, I'll be in the comments.