How to write clickable email subject lines

Ever had to struggle to understand what to write for the perfect email subject lines that will get the prospect to instantly click?

Legendary copywriter David Ogilvy had said, “Your headlines is 80 cents out of your dollar”. In the case of emails, your subject line is the headline.

Cold email campaigns play a crucial role in lead generation. You invest your time in first creating a good email list, enriching your data segmenting and personalising it, making sure your email is delivered in the prospect’s inbox and not spam. Thereafter you go about perfecting your email copy and CTA, so if nobody opens the email because the subject line was comatose, all efforts go futile.

And we are not talking theory here, its proven that people do judge emails by their subject lines. In fact, according to a research done by Hubspot, 33% of the email recipients open emails based on the Subject line alone and 69% of email recipients report emails as spam solely based on subject lines.

We’ve detailed out the science behind crafting subject lines in the following steps. Years of experience distilled into six buckets.

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