How Tweethunter hacked Influencer Marketing for an 8 figure exit

Influencers are hard to use in Tech.

Most have broken incentives.

Usually you can work with them in two ways:

➡️ Either a fixed fee per post or per month;

➡️ Or a sucess fee where they get paid per result.

You want to keep their incentives as aligned as possible. So method 2 makes sense - your success is their success.

But this gives them the bad side of the deal.

Influencer impact is hard to track. The signups they bring might not come from their referral link. And this does not account for the brand awareness, which will also drive conversions.

Tweethunter found a way to solve this... albeit extreme.

They gave their STOCK to influencers.

And it worked. They now have a clear incentive to promote Tweethunter, as they'll get quite the reward.

While this might seem extreme now, I wouldn't be surprised in seeing this strategy pop-up more in the future.

Distribution is often the hardest to hack through for startups. Good influencers have the keys to media and acquisition. It's a gold mine, waiting to be explored.

(P.S: I wrote a detailed, 1200 words long case study on the growth strategies used by Tweethunter to get a 8 figure exit. It's free. You can find it here)