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In my newsletter Fake Mayo I share weekly stories (interviews) of how founders got their first customers.
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This story is about Manoj Ahirwar. He left his job as a senior software engineer to build MVP's - and he is not looking back.
Manoj Ahirwar, an Indian entrepreneur with 7+ years of experience, launched his first product in 2015 - a college social network for study materials. Despite challenges, including failed VC funding for a fintech startup in 2020, Manoj pushed forward. He left his job as a senior software engineer in Singapore in 2023 to fully commit to his new venture, UniqueSide.
UniqueSide is an MVP-focused software development company that helps entrepreneurs quickly launch their products. With two business models—fixed cost or long-term partnerships—UniqueSide has seen success, achieving over $100K in revenue within its first year.
Though Manoj struggled initially with customer acquisition, his active presence on X and LinkedIn helped him gain clients. As of November 2023, UniqueSide officially registered in Singapore and now has a small team of developers.
While the journey has had its challenges, including experimenting with paid ads, Manoj remains focused on refining his marketing strategy for continued growth.
Read the full story
https://www.fakemayo.com/p/how-manoj-crossed-100k-in-revenue-building-mvps
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