How was the first day of Tallinn Digital Week conference 👇

The program of the first day consisted of an opening speech by Sasha Rudko and Roman Tarasenko on the topic "which medium is more effective, audio or video, and what is the future for?"
Pavel speech was very interesting - indeed, the most unobvious ways were told. And I'll tell you about them in a thesis 😎
👉 Instagram recommends publishing all kinds of content during the week - Posts (text and photos), Stories, IGTV, Reels, travel guides, carousels and Live broadcasts. It is necessary for people on the other side of the screen to interact with it - like posts, comment, add to notes, share with others in the directorate.
👉 You can not abandon your account for a long time.
👉 What else can you do:

Use informative and entertaining carousels with a continuous longread narrative.
Publish translated content from Western sources (like Twitter and Reddit).
Open Viral-stat to view the most popular videos and Reels.
Use the travel guides in the feed.
Wake up your audience's inner child - run contests without a prize.
Write witty comments with celebrities or top influencers.
Put the Instagram widget on the site.
If you have an offline point, office, coffee shop, then try facebook-wifi.
And also:
👉 To understand how your competitors are promoting, you can use the following opportunities:
💡 Two plugins for Chrome - SimilarWeb and CrowdTangle.
💡 In Google search, enter site: instagram.com and enter the keyword that interests you.
💡 View targeted competitor ads in Facebook's ad library: https://www.facebook.com/ads/library.
💡 Install the Chrome Ad Library Pro plugin.