How was the second day of Tallinn Digital Week conference 👇

The program of the second day consisted of a presentation by Christina Wazowski on the topic “How advertising works in podcasts”.
Christina's performance is cool - I learned a lot about the podcast format and even thought about this format, or maybe you are thinking too?

Christina's speech
👉 Benefits of Podcast Ads:

1. Advertising on podcasts is unavoidable, unmissable, unwind, and so on.
2. According to Nielsen Catalina Solutions, audio ads are 25% more effective than video ads.

Podcast ad formats include:
👉 Pre-roll, mid-roll, post-roll. These are about a minute long inserts at the beginning, middle and end of the podcast, where the author talks about the product.
👉 Affiliate insert. This is a conversation about your product or service up to 5 minutes long. This format is currently the most popular.
👉 Affiliate edition. Fully dedicated to the brand / product / service.
👉 Live recordings. Format with spectators in the hall, with a presenter and a guest.

How much does podcast advertising cost:
👉 from 1 to 7 rubles per touch. Touch is how many unique people have come into contact with ad integration.
👉 Pricing varies by ad format and podcast audience size.

Who is not suitable for podcast advertising:
👉 Those who need fast traffic within a short-term advertising campaign.
👉 For those who need to follow the links.

What ads will work on podcasts:
👉 Native, which fits into the scope of the release and will not cause rejection among listeners.
👉 Long-term, something that will not go anywhere over time.
👉 With a unique promotional code for your product.

Where to Buy Podcast Ads?
👉 in the podcast studio Tolk Talk https://tolktolk.me/
👉 go directly to the authors.